Here’s a great thing: Coca Cola’s bottle celebrates 100 years! It has been changing since the first day, however, it never loses that cool vintage look.
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In order to celebrate 100 years of its amazing and iconic bottle, Coca-Cola has released a new global campaign (tv and print ads), a traveling art exhibition, and a coffee table book.
Coca-Cola first introduced its glass bottle in 1915. They challenged US glass manufacturers, asking for a “bottle so distinct that you would recognize it by feeling in the dark or lying broken on the ground.” And they get what they wanted! Root Glass Company was the champion of this challenge and the winning design has turned into a collectable object!
To celebrate its centennial anniversary, Coca-Cola will launch an app chronicling the history of the bottle. Isn’t that cool?
You really need to check out the video about the epic journey of the bottle, by clicking here.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
It was then a few years later that two entrepreneurs from Chattanooga, Tennessee, namely; Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company.
