In Milan For a Day? Gucci Pop Up Store Is The One You’ll Want To Be In
As always, Gucci is surprising everyone with its pop up store. Gucci’s pop up storeis dazzling everyone with its pop up shop just in time for Salone del Mobile 2019and the Italian fashion house has opened the doors to a one of a kind boutique in Milan.
Showcasing the latest additions to the brand’s houseware collection, the temporary two store pop up shop has been causing a buzz. Entirely dedicated to the brands home scene, Gucci Décor pop up shop is just as intensely chic as it is sophisticated.
Let’s take a peek at what you shall see once you step in: Gucci patterned wallpaper and hanging blankets that are disposable for sale adorn the walls making it seem like a big, luxurious home. Restored antiques, pieces from the brand’s new collection and details made only for the event are there to see and to be amazed by. The space is completed with a grand marble fireplace causing an even bigger luxurious time.
When it comes to the brand’s novelties, porcelains, furniture and furnishings are on display to be seen. On sale until June, the pieces are all decorated with patterns and symbols from the House lexicon motifs mostly on chaise lounges, dinner plates and velvet chairs. Signature patterns of the luxury Italian brand.
With a maximalist scene, the new Gucci Décor collection was produced by the Florentine company Richard Ginori, which was acquired by Gucci in 2013. Located at 19 Via Santo Spirito in Milan, the temporary store is all about the magnificent and grandeur of the Gucci brand. Raging from silverware to heart-shaped boxes, there’s plenty to see and be delighted this Milan Design Week 2019!
Revering at the time and place where’s its set, the Gucci App has now a function on Apple devices that allow users around #MDW2019 to discover popular places around Milan. According to AD, “Here, a Gucci Décor product will appear as a virtual oversized sculpture on screen, together with information on the piece and the place. “
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