IMM Cologne Talks: Colour Trends by Karl Johan Bertilsson

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IMM Cologne 2016 Edition is already finished but we attended the conference Colour Trends by Karl Johan Bertilsson and we got some ideas that we want to share with you!
 
Karl Johan Bertilsson has been working with colour for the past 18 years. As the Creative Director of the NCS Colour Academy, he has been assisting global corporations, universities and creative studios in over 70 countries with their colours and colour strategy. As one of the previous board of directors of the American colour trend association Color Marketing Group, a frequent speaker of colour and colour design in larger international and local events, and made several TV-Shows and written a number of articles published in design magazines and books around the globe.
IMM Cologne Talks Colour Trends by Karl Johan Bertilsson (3)
SEE ALSO: COLORFUL DESIGNS BY SOME OF THE GREATEST DESIGNERS
Karl started this talk saying that ‘white is good but overrated’. This is something that we respect but can’t agree with. But let’s continue… The speaker tried to catch our attention and to show the big importance of color by reminding that Google turned a greenish blue to a reddish blue and increased 200 Million. It really is important to make a distinction between passion intuition and rationality, like he said.
IMM Cologne Talks Colour Trends by Karl Johan Bertilsson (3)IMM Cologne Talks Colour Trends by Karl Johan Bertilsson (3)
1977-y95r, Ferrari’s color, is one of the most famous colors of the world. We need to be able to explain color differences like Coca-Cola red and Ferrari red but we also need to be aware that color is psychology. Red makes us nervous because we think about cars accidents and blood. Colors have big effects on us!
 IMM Cologne Talks Colour Trends by Karl Johan Bertilsson COCA COLA FERRARI RED
Color trends really have to do with market psychology and the way how people process colors. For instance, the tv series Orange is the New Black caused people to start using more orange. People were prepared to receive orange as a trend.
IMM Cologne Talks Colour Trends by Karl Johan Bertilsson orange is the new black
Dr Leo Ober Ascher also says that trends are a psychological circle. The local color trend is normally different in other cities or countries. So, this is a matter of global influences: people everywhere tend to live in urban areas in small houses. Many of the trends are a mental state you want to escape. But of course that the digital world and social media are also crucial.
See here how to add a splash of colour to your home and see also this gallery with some inspiring colorful images:
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IMM Cologne Talks Colour Trends by Karl Johan Bertilsson
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