New Pantone Color in Collaboration With Jason Wu

Grey was inspired by the designer’s favorite piece of clothing

New York-based designer Jason Wu, teamed up with Pantone Color Institute to create his own hue. The result is a surprisingly warm grey tone simply called GREY. To celebrate this collaboration, the designer opened in New York a pop-up store where the new Pantone color is king. Keep reading if you want to know more about this!


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New Pantone Color in Collaboration With Jason WuJason Wu‘s designs are the perfect combination between feminine and futuristic so it might be surprising to know that the inspiration for this project was a plain grey t-shirt, which the designer handed over to Pantone while developing the shade.
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New Pantone Color in Collaboration With Jason Wu“To work with the Pantone Color Institute was an eye-opening experience. The kind of technology and craft that goes into the creation of color is incredible,” explains Jason Wu.
New Pantone Color in Collaboration With Jason WuGREY, besides being the name of this tone, is also the name of the pop-up store the designer opened during New York Fashion Week. The color is everywhere, even in the smallest details, like the cafe, packed with ear grey tea. The intention was to achieve a warm and inviting space, to contrast with the cold meaning people usually give to this particular color.
New Pantone Color in Collaboration With Jason WuThe store features a wall covered in grey Moleskine notebooks where people can leave their messages and a listening booth with music by Sebastien Perrin, specially curated for this space.
New Pantone Color in Collaboration With Jason WuThe items in the store were all custom made in GREY and include Moleskine notebooks, Sharpies, nail polish and water bottles.
Unfortunately, the store was opened only for a limited period of time, but you can still check out his website to know more about this capsule collection.
Photos © Elle Decor
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