imm Cologne 2020 has started, and on day 3 we’ll unveil some of the Best Design Conferences that are happening at Koelnmesse! Continue Reading and discover everything about color trends for the next years; digital furniture retail; and much more!
imm Cologne is one of the most important furnishing fairs of the world, and if you’re a designer lover, we bet that you’re on your way to Koelmesse! Until the 19th of January, you’ll have the opportunity to witness the best of what design has to offer, and also attend some of the best design conferences!
READ ALSO: imm Cologne 2020: The Stands You Have To Visit If You’re a True Design Lover!
DIGITAL FURNITURE RETAIL CONFERENCE
Hosted by Herr Jan Filler, this Digital Furniture Retail Conference took place in the E-commerce Forum, at imm Cologne 2020. Organized by OTTO GmbH Co. KG, the speaker explained the way Otto fulfills customer requirements.
OTTO is the biggest online re-tailer on track of becoming a platform. “The good old catalogue? Sure, everyone remembers it. Fast-forward to today and OTTO is one of Europe’s most successful e-commerce companies and Germany’s biggest online retailer for Furniture and Home Furnishing products. Now we’re on track to becoming a platform”, Otto.
Brands have to adapt themselves, and understand that the Internet, is currently, our world. Design professional have shorter dealines, and need quick responses, digital furniture retail is the answer!
More and more, important design brands use these kind of platforms to reach its clients and fulfill their requirements. For exemple, the Portuguese mid-century lighting brand, DelighFULL, has an online shop, where you can see all the details about the pieces and buy them immediatly.
The online shop has a special feature called Floor Samples, where you can see outlet pieces with discounts that can fo up to 65%! The Internet is our world today, and tomorrow and design brands are developing ways to reach everyone.
COLOR TRENDS FOR 2021+ CONFERENCE
Dr. Karl Johan Bertilsson, the Creative Director of the NCS Color Academy, is considered one of the leading experts of color in the world today, from design production, sales and marketing. At the German Fair, he presented the color trends for 2021, and we are going to tell you everything about it! And, yes, you read it well! For 2021+!
BIOPHILIA
Design is seen as a tool to solve the world’s biggest issues. As the time goes on, interior designers and architects try to make the perfect combo between aesthetics and functionality, using recycled materials, plants and other natural resources. Sustainability is key, that is why biophilia is one of the main trends for the next years!
Biophilia is the love for all things living and the key to biophilia design, such a trend when it comes to interior design.
BIO-DEPTH
This trend, once again, is associated with eco-friendly choices and sustainabitity. Shades of blue that remind us of the North Pole and the defrosting the polar layers. This color palette is usually chosen for Scandinavian Décors.
NEW MASCULINITY
This trend is about feminism, is about women fighting for equal rights. That is why we see, more and more, a equality of colors, shapes and home décor, whether is for a woman or a man. On this color palette, we would like to highlight the greenish yellow that is going to invade the place!
READ ALSO: imm Cologne 2020: The First Mid Century Sneak Peek!
If you loved our article about imm Cologne 2020: The Best Design Conferences To Keep The Design Lovers Updated!, you can visit our boards in order to get more inspirations! Get more ideas for your projects and find functional, stylish and sizable lighting and furniture choices. Make sure to download our ‘Interior Design Tips for a Well-Lit Home‘ eBook!
