Once that music is one of our undeniable preferences, we were assaulted by a wave of joy when we knew about Novö, a new line inspired in French rock critic Yves Adrien’s Novövision, who launched the 1978 manifesto that predicted the revolution of machines in music.
But how Novö has appeared? The story is the following: Hérme’s artistic director, Christophe Lemaire joined to the well-known Korean brand Bean Polo to create this new brand Novö, which offers an elegant option back to retro inspiration, along with new wave music references.
The magazine Dazed and Confused took the chance and launched their September 2012 editorial featured by photographer Pierre Debusschere.
Model Guerrino Santulliana, blends into the background by a chaos of paint strokes dressed in slim-fit tailored pieces from Bean Pole’s latest menswear collection. The collection’s palette includes black, white and yellow ranging in prints from a twitchy painters dots to contour graphic lines.
