Embrace the Future of Design: Benjamin Moore's Color of the Year 2024

As the year 2024 dawns upon us, interior designers, homeowners, and color enthusiasts eagerly anticipate the announcement of Benjamin Moore’s Color of the Year. Benjamin Moore, a renowned leader in the world of paint and color, has a tradition of selecting a Color of the Year that sets the tone for interior design trends, offering a glimpse into the hues that will shape our living spaces and inspire our creativity. In this article, we’ll delve into the Color of the Year for 2024 and explore its significance and versatility in the world of design.

The Unveiling: Benjamin Moore’s Color of the Year 2024

Photo: Benjamin Moore

Hint: The inspo for this hue is in the cosmos.

Each year, Benjamin Moore carefully selects a color that encapsulates the spirit and trends of the moment. The Color of the Year is not just a paint color; it’s a statement that reflects our collective aspirations, emotions, and moods. For 2024, Benjamin Moore has chosen the stunning and versatile shade known as “Blue Nova 825.”

Photo: Benjamin Moore

“Blue Nova is a statement color, but it’s dialed back. It’s comfortable, and can be used on all four walls. It encourages people to dabble in color.”

The color is a big departure from last year’s top pick, which was Raspberry Blush 2008-30, a “dynamic, charismatic” coral tinged with pink. “While we still see people being more confident with their colors, Blue Nova hits the right note.

It’s not a shy color and it stands on its own. But it’s a color that people can live with because it’s a mid-tone.” Think of it as a fresh alternative to navy! It’s a balance of livable and boundary-pushing, evoking the idea of exploration. The deep richness of the color is very reminiscent of outer space, something Benjamin Moore plays on quite a bit.

In fact, Benjamin Moore really leaned into the galactic theme by announcing the color Blue Origin’s Orbital Launch Site in Cape Canaveral, FL.

Photo: Benjamin Moore

Benjamin Moore released their Color Trends 2024 palette, which offers ten trendy shades, including Blue Nova, that can work individually or together and help blend traditional and modern design styles. Andrea Magno, the color marketing and development director, says, “The Color Trends 2024 palette tells a story of duality–juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings. These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”

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