The Apple Regent Street opened this month in London with a brand new layout featuring Apple’s latest design thinking. Including a central grand hall filled with trees surrounded by window displays, the store features the Apple’s town square layout. The square’s theater, the Forum, hosts daily entertainment and learning events.
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IMAGE SOURCE: APPLE
“We are delighted to be a part of Regent Street and excited to be again serving our community by offering a place to learn, to be inspired and entertained, where customers can get support from our staff and from each other,” said the Apple’s senior vice president of Retail.
IMAGE SOURCE: APPLE
The project was made by Apple and Foster + Partner, that made an amazing work cleaning and preserving the Grade II-listed building exterior facade of Portland stone, Carrara marble and hand-cut Venetian smalti glass tile. The building features an open-plan layout and a double-height grand hall bringing more natural light and transparency from the street. With identical staircases of sandblasted and honed Castagna stone handrails hand carved into the stone walls draw visitors up to the new mezzanine level set in tree tops above the grand hall.
IMAGE SOURCE: APPLE
“On Regent Street we preserved the incredible exterior facade while opening up the interior of the store to enhance the transparency and flood the space with natural light,” explained Apple’s chief design officer. “By choosing materials sympathetic to the historic nature of the building, we’re able to modernize the space while remaining authentic to its surrounds.”
IMAGE SOURCE: APPLE
The store team counts with 512 employees with more than 20 nationalities and speaking more than 30 languages. Of the 100 employees who originally opened the store, more than a quarter remain at Apple.
The Apple Regent Street was the first store of the brand in Europe having welcomed more than 60,000,000 visitors since 2004.
IMAGE SOURCE: APPLE
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