Gwyneth Paltrow Opens the First Permanent Goop Store
Take a first look at the new Goop store
Gwyneth Paltrow launched her lifestyle brand – Goop – back in 2008 as a weekly newsletter, later transitioning into a website and for the past nine years, the actress and businesswoman has opened eight pop-up stores. This time the brand takes a bigger step with the first permanent Goop store in Los Angeles. Keep reading to find out more about this!