Alexandre de Betak's Best Set Designs Reunited in One Book

See some of the designer’s best work

Since the beginning of his career, Alexandre de Betak has put together some of the most show stopping fashion shows sets. To celebrate it, Phaidon is publishing Betak: Fashion Show Revolution, reuniting some of Alexandre de Betak’s best set designs he created for brands such as Dior, Viktor & Rolf, Hussein Chalayan and Rodarte. The result is impressive and a must have for both design and fashion lovers. Keep reading to find out more about this!


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Alexandre de Betak's Best Set Designs Reunited in One BookThe book is divided into 4 “acts” and it analyses the most important elements of the show: in situ, the set, light, and performance. ‘The goal when we build a set is always to create something new,’ he explains. ‘We create sets that are emotional, intellectual, or maybe even something not of this world. They are interpretive.’
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Alexandre de Betak's Best Set Designs Reunited in One BookThe book aims to show the readers the revolution Alexandre de Betak took part of, referenced in the title. Fashion shows no longer are an exclusive event for select guests, they became a spectacle that goes beyond fashion and are within reach for everyone through social media, which changed the designer’s work. ‘It’s a drastically different story now, the audience ranges from someone very cultured and knowledgeable giving their full attention to the show, to a much wider, global audience who will see it from different points of view’.
Alexandre de Betak's Best Set Designs Reunited in One BookThe book is a more permanent memory of some of the most extravagant fashion shows in the past two decades. While fashion trends come and go, Betak: Fashion Show Revolution is a way to keep these moments relevant.
Alexandre de Betak's Best Set Designs Reunited in One BookDesigned by Patrick Li, the book showcases photographs both from the shows and backstage.
Alexandre de Betak's Best Set Designs Reunited in One Book‘People credit me often for having turned fashion shows into spectacular affairs,’ de Betak confesses and if you take a look at some of his designs, you’ll definitely understand why.
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