Maison et Objet 2018 Theme is everything you might wish for and today we will tell you all about it!
Maison et Objet 2018 is almost here and we could be more excited about it since our favorite mid-century lighting brand – DelightFULL – is going to be there. But, when we thought this furniture fair couldn’t be even more incredible, we found outMaison et Objet 2018 Theme:SHOW-ROOM. Curious? Well, let’s keep scrolling and at the end of our article, you will find our amazing ebook about Maison et Objet January 2018.
Maison et Objet Theme 2018 is all about digital times and about the well-honed consumer of the current generation. The truth is nowadays the social networks do the spadework, clearing the ground and only leaving objects of desire.
Agence NellyRodi were the chosen ones to design the Inspirations Space and the Café-Bookstore around the SHOW-ROOM concept, that was inspired by a variety of social, industry and marketing topics. This concept is going to be discussed at L’Espace Conférences, where you can find out in more detail all about the context of lifestyle trends.
Maison et Objet had an interview with the designer and scenographer of the Inspirations Forum and Bookshop-café for January 2018 – Vincent Grégoire. He explained that the concept of this Inspirations Theme was inspired by the new generation of hyper-connected and hyperinformed consumers. He also highlights the fact that consumers are becoming trendsetters themselves and that “it is no longer the product that makes the consumer, but the consumer that makes the product.”
“Consumers no longer want to be told stories, they want to experience things. So living rooms and retail stores are turned into stages for the whole world to see.”
– Vincent Grégoire
In a few words, what is the message of this exhibition?
“The Inspirations Space is an invitation to question the status quo and take a stand, to overcome ennui. It is a chance to set yourself apart, to voice your opinion, to love and hate, just like on social networks. The retail business is in urgent need of re-enchantment. A shop is not merely a place where goods are stored for sale. The advent of digital technologies, for better or worse, is pushing retail businesses to come to life, to make their shops feel more like home.”
GET INSPIRED BY OUR EBOOK ABOUT MAISON ET OBJET 2018 LIGHTING EXHIBITORS!