he 2nd Edition of The Luxury & Design Craftsmanship Summit

In two years in a row, Porto was the stage of the new edition of The Luxury and Design Craftsmanship Summit 2019, and today Inspirations’ Blog will present the highlights of one of the greatest design events of the year. Did you miss the opportunity to attend? Don’t worry, because we’ll tell you about everything that was discussed regarding design, luxury and the importance of craftsmanship!

Covet Summit 2019, once again, presented us the importace of design and how it’s fundamental to keep alive ancient arts: “A new insight and the most innovative practices in both luxury and design industries, being these the biggest boosters on the growth of craftsmanship“. This particular Summit tries to explain how craftsmanship and luxury design can be holding hands: pieces that have their own fingerprint and that will change the core of the design world.

The Master Artisans presented outstanding techniques such as Ceramics, Porcelain Painting, Silver Chiseling, Chiseling, Filigree, Metal Working, Jewelry, Woodworking, Bobbin Lace, Embedding, Wadding, Weaving, Shoemaking, Embroidery, and much more! The attendees have the chance to see all these techniques and understand them.

It’s quite important for architects, interior designers and people that love design to understand that craftsmanship is a group of ancient arts that should be kept alive in order to continue elevating design. Besides that, it’s a way of clients understanding lead times and why the pieces are so unique.

The event started with the speech of Amândio Pereira, Covet’s CEO. During his speech, he not only took that moment to thank the Makers & Craftsmen for their contribution to the World of Craftsmanship. “We should work on the Preservation of the Crafts so that Future Generations can Enjoy them. This Summit is part of that Preservation Mission”. He ended with the quote “Let’s Build The Future of Craftsmanship”.

The Michelangelo Foundation, as well as the Doppia Firma Event, had a top role on the Summit event. According to Nicole Segundo, representative of the Michelangelo Foundation: “We want to keep the Traditions Alive so Future Generations can Enjoy them. Michelangelo supports the connection between Design and Craftsmanship so that we can promote the growth of Creativity and Craftsmanship worldwide” .

On the second day of the Covet Summit 2019, “Carlos Coelho definitely captured the attention of many participants in what can be defined as an amazing Masterclass regarding communication in the current days. Aside from mentioning the Basis of Marketing and the Essence of Communication, he underlined the fact that the success of a certain company revolves heavily around Competition and Communication”.

With four main panels, several important issues of the design world were discussed, such as the future of Craftsmanship, the importance of Fusing Design with artisanal techniques, and even topics regarding the branding and marketing behind these pieces.

The first panel was about the relation between design and artisanal excellence and counted with the presence of Christian Haas (a German designer who’s been living and building a solid career in Porto for years), and Emmanuel Babled (a French Designer who works in Babled Design Studio, located in Lisbon). They believe that Portugal has several different arts that should be kept, in order to continue elevating design and craftsmanship. A country full of history, told be the hands of these artisans.

The second panel “had the intervention of João Barros (CEO and Creative Director at PullCast), Rui Pinto (Master Jewellery Artisan at PullCast), Conceição Amaral, the current CEO of FRESS (Fundação Espírito Santo), Joaquim Paulo from Creative Hub and Vitor Querido, an Artisan of the Culture Project. Among the main topics discussed was the importance of preservation and promotion of the classical craftsmanship behind the conception of the jewellery pieces. However, an urgent topic mentioned was the fact that these Crafts and the Design behind them also need and Endgame, or more specifically a buyer or even an investor”.

During the following panel themes such as marketing and branding were also discussed. “Designing & Crafting: Criteria to Excellence” was the final panel and presented us again to a group of speakers with distinct backgrounds. The group was composed of Raquel Costa (Swarovski), Nini Andrade da Silva (Designer), Emmanuel Babled (Designer), Khaoula Ouerfelli and Duarte Eira (Chef at Salpoente Restaurant).

Each speaker introduced all their knowledge and thoughts regarding their brands and the stage of the design workld, along with some interesting perspectives of the development of design in the modern age, especially regarding a “distinctive factor” that every designer needs in order to win in the present era.

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