Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts.
The design duo has been making waves in the design world. Since its creation in 2010, they have been conquering clients hears, international recognition by some of the most distinguished design magazines, and awards like “Massimo Dutti New Values” by Architectural Digest Spain, “Wave of the Future” by Hospitality Design USA, “Young Talented Awards” by Elle Decor.
The incredible team of Masquespacioalso has an impressive porfolio of astonishing hospitality design projects with a unique and eclectic touch, and today we’ll show you how you can be inspired by their unique signature style!
“The project started previously when the Greystar Group – Resa, leader company specialized in student accommodations, commissioned Masquespacio to develop the visual strategy for their future residences with the aim to obtain a uniform aesthetic for the new openings. After developing the brand manual Resa requested Masquespacio to design their second venue in Bilbao.”
“This third venue that Masquespacio designed for Kento with its 100 m2 is the biggest until now. Thanks to this, the space contains more seats than in the other shops, above a bigger fridge and kitchen. To be highlighted first, is the high ceiling and the completely glassed shop window. Starting from this point, the design seeks to take advantage of the interior architecture, maintaining the high ceiling and the big window of the project.
“A mirror was in this case used to create an infinite perspective for the ceiling, while most of the tables have been oriented to the exterior, to offer most of the diners a direct view at the street. The main materials used on the other hand are mosaic tiles of a grey color for the floors and some walls, that create an interesting contrast with the corporate colors from the brand used for the furniture and lighting. Adding semicircular wood strips on the walls, that remind us of the bambu woods, not only the Japanese aspect of the space is highlighted, but also a touch of warmth is added to an interior with several industrial materials like metal and ceramics.”
“The project in which Masquespacio began to work in January 2014 starts with a previous study of Japanese culture and the origin of sushi. A study in which was involved the whole team of the Spanish creative consultancy to understand and represent the Japanese culture through the brand image and specially through the interior of the new restaurant from José Miguel Herrera and Nuria Morell. The brand name Nozomi was chosen by the founders of this project being a ‘Japanese high speed bullet train’ and at the same time meaning ‘fulfilled dream’; two significances with which with José Miguel and Nuria felt identified and that create a duality present continuously through the whole project: “Emotional classic’ and ‘Rational contemporary.”
HIKARI YAKITORI BAR
“After the big success of Nozomi sushi bar with a waiting list of 2 months, founders José Miguel and Nuria, together with their disciple Clara, decided to continue to study their passion for Japanese food. This time they wanted to introduce a totally new concept through Hikari, Yakitori Bar, traduced literally in a skewers bar that as well as his big brother Nozomi carries on the name of a high velocity Japanese train. Differently to the previous project the interior designed by creative consultancy Masquespacio, has been inspired by the different quarters and alleys of Kabukicho, Omoide Yokocho y Hajimeya in Tokyo, where most of the of the yakitori bars are established.“We went to one of the most authentic neighborhoods from Tokyo bringing back their noise and smell, but reinventing their visual pollution”