Alexander McQueen has finally unveiled his first Japanese boutique. With a 4198 square feet area, it’s located right in the heart of the Aoyama district in Tokyo. The haute couture designer now joins, this way, his competitors Givenchy, Prada, Marc Jacobs and Balenciaga.


The store has two floors and on display has both man and woman’s collections and ready-to-wear. The accessories, as well as other essentials such as patterned scarves and shiny skull jewelry, are displayed on showcases. Designed by Sarah Burton who is the brand’s artistic director and in partnership with David Collins Studio, the new store comes in a palette of gray, lilac, white and gold, meeting the higher design standards.

Decorated with Calacatta Oro, a cracked white marble floor, gray leather furniture and black lacquer finish, the store has many characteristic traits that make it a unique shopping space, including the artwork of the two contemporary artists Takeo Hanazawa and Takao Togashi, which can both be seen suspended from the ceiling and hung in the center of the staircase.

The walls are covered with plaster. Furthermore, you can see a panel with a wing pattern and several other motifs such as shells, cactus flowers, seahorses, skulls, gargoyles and leaves. The modern color scheme chosen for the store gives the space a sophisticated atmosphere.

Throughout the images in this article, you can easily understand that there is more than enough proof for us to say that the store design was meant to be done in the designer’s image: provocative and eccentric.
Address: 
TS Aoyama Bldg
5-1-3 Minami Aoyama Minato-Ku
Tokyo
107-0062