London Design Festival – DelightFULL at 100% Design 2016

London Design Festival is just starting and as part of this design activity is also 100% Design, the largest and longest running design trade event for industry professionals in the UK.
London Design Festival - DelightFULL at 100% Design 2016
Several exciting and innovative designs will be debuted at this event and DelightFULL is taking part along with the biggest exhibitors of design in the UK.
London Design Festival - DelightFULL at 100% Design 2016
SEE ALSO: DELIGHTFULL IN PARTNERSHIP WITH TRENIQ AT DECOREX LONDON 2016
London Design Festival - DelightFULL at 100% Design 2016
The retro design brand, that always gets inspiration from the most iconic designs from the 50’s and 60’s era, is taking a new concept to London. From 21 to 24 of September DelightFULL will be at Stand L421 in partnership with Essential Home using new colors, a new language and a new vibe to the brand’s world.
London Design Festival - DelightFULL at 100% Design 2016
The inspiration for this edition’s booth comes from the need to present new pieces and enhance the brand’s lighting masterpieces. And Paulo Figueiredo, designer from the brand, explains why:

For our DelightFULL Stands this year we decided to go with a slight brutalist approach. Brutalist architecture is a movement that flourished from the 50s, the period that DelightFULL is mostly inspired by. Classic aspects of this style include the exposed concrete walls, for their raw and unpretentious looks, plus the massive fortress-like structures. We also like to incorporate Corten steel to give it an aged and colder look to contrast with our shimmering golden pieces.”

Through the years, DelightFULL has always surprised and gone far beyond all the expectations with the exhibitions at the tradeshow. From clear designs to some more bold bets, the lighting brand has behaved and now it’s no longer time to be a rookie. For this edition of 100% Design, the brand is presenting for the first time the Turner Wall Lamp and Turner Pendant Lamp. Two new retro additions to the Turner Family.
London Design Festival - DelightFULL at 100% Design 2016 London Design Festival - DelightFULL at 100% Design 2016
SEE ALSO: DELIGHTFULL IN PARTNERSHIP WITH TRENIQ AT DECOREX LONDON 2016
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